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Tip Sheet
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In this analytics-based business world, the reports sports executives base their decisions on are only as good as two key pieces – raw data and the Customer Relationship Management (CRM) system they use to process the data.

Three sports executives from Major League Soccer (MLS) teams discussed use of their CRM for sales and sponsorship and how the KORE Software platforms have improved their business:

Ryan Bishara, Director of Corporate Partnership Strategy, LAFC
Brett Broich, Manager of Database Analytics, LAFC
Chris Bromley, Manager of Business Intelligence, Vancouver Whitecaps FC

They offered several tips and strategies on ways to use your CRM, how to get full user adoption and the benefits that are gained through the cross-departmental collaboration the CRM generates.