This guide is based on our 30+ years of collective experience in sponsorship and marketing where we’ve developed effective sponsorship partnerships and built an intimate understanding of how to achieve sponsorship success.
In this guide you’ll find a rigorous, well thought-out and widely tested approach to understanding a sponsor’s objectives and aligning the benefits or inventory you can offer to help achieve them. Using this approach, you’ll set your organisation up for long-term sponsorship success. Renewals will be simpler and partnerships longer. It’s win-win.
The approach in this guide will also massively differentiate you from other rights holders and give you an advantage when your potential sponsors are shopping around. Additionally, at budget time, if your partners are looking to trim a sponsorship or two, you’ll be in a far better position to demonstrate that you have their objectives at heart and are better placed to meet their needs than other rights holders.