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KORE Software and SponServe Join Forces

KORE Software is delighted to announce their acquisition of SponServe, the global leaders in sponsorship activation management software. SponServe’s software will become part of the KORE Software suite of products, enhancing the functionality of KORE’s current KONNECT™ sponsorship activation tool.

The acquisition further grows KORE’s capabilities and cements their position as a global leader in CRM and business management software for sports, entertainment and brands.

The move means KORE Software will provide unparalleled sponsorship inventory management and reporting platforms. Alongside its suite of applications that include Ticketing & Fan Engagement, Sponsorship & Partner Engagement™, KONNECT, Suites & Premium, and Data Warehouse & Analytics, KORE Software will now boast the most robust and popular sponsorship and inventory management platform in the industry.

SponServe’s exceptional fulfillment capabilities, and KORE’s leading asset management and deal creation functionality, will combine to offer customers a world-class experience throughout the entire sponsorship lifecycle from one platform.

The acquisition will also expand KORE Software’s international footprint. Having served upwards of 450 professional and college sport clubs, leagues, properties and brands across the world, the addition of SponServe increases that number to more than 550, including teams in every major global market.

Todd Cusolle, CEO of KORE Software

“We’re delighted to welcome SponServe to the team and are extremely excited to see it as part of the KORE suite of products, expanding our offer globally. KORE’s fundamental aim to help businesses sell smarter, act faster, and engage deeper are perfectly complimented by SponServe’s approach. Ultimately, it is a business which allows brands and rights holders to spend less time reporting and monitoring their partnerships, and more time building relationships with one another. The fit for us is perfect and we look forward to showcasing our new enhanced offer to customers.”

Mark Thompson, Managing Director of SponServe

“With KORE’s backing, this is a great opportunity for SponServe to expand its operations and support more businesses around the world. Originally, we wanted to create a system that automated the administrative tasks around fulfillment and delivery, providing total oversight across inventories to maximize the time clients spent building relationships. Today, we sit as global leaders in that field and I’m extremely proud of the work the team have done to get here. Alongside KORE, we’ll be able to take SponServe to the next level.”

Combined professional and collegiate sports teams, leagues, properties, and brands.

What Does This Mean for Our Customers?

Importantly, the SponServe brand will continue to exist internationally, led by Mark Thompson and current senior management, supported by KORE Software’s global leadership team, based in New York, U.S.A. Thanks to the correlation of the two business practices, there will be no disruption to current client deliveries.

By welcoming SponServe’s 100+ clients into the KORE family, they will receive access to KORE’s unparalleled Customer Success and Insights and Analytics Teams. SponServe’s customers will now also become part of a network of the world’s most sophisticated teams and rights holders who they can exchange ideas and share best practices with.



SponServe’s growth into Europe and the US over the last 12 months has cemented its position as the world’s leading sponsorship activation solutions provider. It’s plug-in solutions now help commercial teams to better monitor, manage, and maximize the value of partnerships for the likes of Williams F1, Scarlets Pro14 Rugby, AS Roma, 7 Premier League teams, the NRL, Cricket Australia, and the Brisbane Broncos among many others.


Founded in Australia in 2015, SponServe is a cloud based dedicated sponsorship management platform which works with more than 100 leading rights holders and brands around the world.


Learn more by visiting SponServe.net



 Increased time to build relationships with existing sponsors.
KONNECT Deadlines-01


Streamlined administration processes to optimize delivery.


Easy reporting on the execution of benefits in agreements.


Streamlined review and reporting processes


More time to identify property gaps & secure new agreements.
Ticketing _ Hypertargeting-01


Targeted business development opportunities.



Give your sponsorship sales and activation efforts true revenue-maximizing power. With the industry’s most sophisticated and intuitive inventory tracking capabilities, your team can assemble deals, build contracts, and track execution from a single interface. Help ensure transparency and accountability across the organization and harness real-time sales data to accelerate your pipeline.


Learn more by visiting KOREsoftware.com

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Never lose track of asset availability or rate card data again with an inventory management platform you can trust.



Sales efficiency tools that your reps want to use, helping you drive user adoption, transparency, and accountability. 



Our DealManager™ walks you through the deal creation process; from building your proposal to stakeholder approval to contracting.



Sync up timelines, content, and other deliverables between your partners and your fulfillment teams



Measure and improve every element of your sponsorship sales and activation process.



Integrates seamlessly with all KORE Software applications.

KORE Software in Numbers

The undisputed global leaders in sponsorship management software


Professional sports teams, clubs and leagues around the globe


Sports professionals use KORE Software to manage their daily business


Sponsorship assets flow through KORE Software each year


Of the worlds most valuable sports franchises use KORE Software


Years of experience working with professional sports teams to deliver the most effective poructs possbile


Of professional sports teams and clubs use KORE Software

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